The first Eurovision Asia to be held in Bangkok in November 2026
One Night in Bangkok The EBU has announced that Eurovision Song Contest Asia will debut in 2026, with Bangkok selected as the Host City for its inaugural edition
The European Broadcasting Union (EBU) launches the first-ever multi-country expansion with Eurovision Song Contest Asia in 2026.
The Grand Final of Eurovision Song Contest Asia 2026 will take place in Thailand’s capital Bangkok on Saturday 14 November 2026 with each participating broadcaster choosing its entries via national finals in the months leading up to the event.
Broadcasters from 10 countries across Asia are confirmed to take part with more to be announced in the coming months, each bringing their own voice, identity and storytelling to the stage.
Additional countries and broadcasters are expected to be announced in the coming weeks as the line-up continues to expand.
Shaping the future of Eurovision in Asia
On the 70th anniversary of the world's largest live music event, the Eurovision Song Contest is now opening a new chapter in Asia shaped by the region’s diversity, creativity and cultural identity, and grounded in the same spirit that has always defined the Contest: United by Music.
For seven decades, the Eurovision Song Contest has brought countries together through music, storytelling and live television, reaching audiences of hundreds of millions every year.
Now, in collaboration with leading broadcasters and production companies across Asia, Eurovision Song Contest Asia will build on that legacy, creating a new shared stage where cultures meet, voices are amplified, and creative communities connect across borders.
Designed to grow with the region, the format brings together countries representing more than 600 million people. With no comparable pan-Asian platform today, it is set to become one of the region’s most talked-about entertainment events.
Rooted in the same spirit that has defined Eurovision for generations, the Contest carries forward a simple but powerful idea, connecting people through music and shared experiences. In Asia, that idea will take on new meaning, shaped by the region’s extraordinary diversity and creative energy.
Evolving Eurovision with Asia
Martin Green CBE, Director of the Eurovision Song Contest at the EBU, said:
– As we mark the 70th anniversary of the Eurovision Song Contest, it feels especially meaningful to open this next chapter with Asia, a region rich in culture, creativity and talent. This is about evolving Eurovision together with Asia, building something that reflects the voices, identities and ambitions of the region, while staying true to what has always made the Contest special.
– Eurovision Song Contest Asia will be shaped by the artists, broadcasters and audiences who make it their own, continuing our shared journey of being United by Music.
A show that truly reflects Asia’s identity
Peter Settman, CEO & Co-Founder of Voxovation, said:
– From day one, our ambition has been to build the Eurovision Song Contest Asia together with the region’s best creative talent, creating a show that truly reflects Asia’s identity and creative energy. Together with S2O Productions, we are shaping a show where artists and fans connect across borders in new ways, through participation, community and deeper engagement beyond the stage, with ZOOP helping bring that fan experience to life.
– I grew up watching Eurovision, singing in front of the TV, dancing to the winners at the disco and now seeing my own kids just as excited, predicting the outcome. To bring this incredible show to a new continent is something very special.
Bangkok
Host City Bangkok is a place where tradition and modern expression coexist seamlessly, it offers a natural home for a contest built on diversity and exchange, connecting artists and audiences from across the region and beyond. Hosting Eurovision Song Contest Asia is expected to generate strong international visibility for Bangkok, while supporting tourism, job creation and the continued growth of Thailand’s creative industries.
Thailand
Eurovision Song Contest Asia will provide a powerful platform for artists to share their music, stories and identities with audiences across the region and globally, strengthening cultural exchange between Asia and Europe. The event further reinforces Thailand’s position as a destination for world-class cultural and entertainment experiences.
Chuwit Sirivajjakul, Deputy Governor for Policy and Planning, at the Thailand Tourism Authority said:
– When I heard that the European Broadcasting Union and Voxovation were considering Bangkok as the home for the Eurovision Song Contest Asia, I thought, of course, it should be Bangkok, because this city has always been a place where cultures come together, where music fills the air, and where celebration is part of everyday life. It is a place where tradition and innovation do not compete. They collaborate. That is the spirit of Eurovision, which celebrates the unity of diverse musical voices from across Asia and beyond.
– We believe travel is in the moments that restore you, inspire you, and connect you to something larger than yourself. Eurovision Song Contest Asia embodies exactly that, and we are proud to welcome it home, marking a new chapter for Thailand's global presence.
