Italy 2019: Mahmood

Duncan wins Eurovision, Mahmood the streaming charts

Mahmood, Duncan Laurence, KEiiNO, Luca Hanni and John Lundvik are the highlights of this year's Eurovision Song Contest for the public. According to Kworb's Global Digital Artist Ranking, the five acts are amongst the most popular artists in the digital industry.

There's life after Eurovision and sometimes a worldwide career for the artists that step on the stage. It's also safe to say that some fail to impress the public at home while others make it far and into the charts.

It is the case of this year's runner-up, Mahmood from Italy. Three days after the show's Grand Final, the Italian singer is the one that is still holding up strongest on the digital and streaming services. According to Kworb's Global Digital Artist chart, Mahmood is the 36th most popular artist in the world with "Soldi" topping the iTunes chart in Cyprus, Greece and Israel.

The platform is a database for streaming and digital information. It englobes iTunes sales, Spotify and Apple Music streamings and also YouTube views.

On Spotify – which currently holds more importance – his Eurovision entry is the most streamed song in Greece, Iceland, Israel and Lithuania. As for Apple Music, Mahmood dominates Israel and Lithuania again and adds Malta, Slovenia and Cyprus on the list. His album "Gioventù Bruciata" is also getting recognition.

This year's winner, Duncan Laurence, is also benefitting from the Eurovision exposure. Being the 42nd most popular artist in the world right now, "Arcade" is currently at the top of seven iTunes charts: Belgium, Estonia, Luxembourg, Malta, The Netherlands, Spain and Sweden. As for Spotify, he is dominating in Belgium, Estonia and in his home country as well. Apple Music follows the trend but adds Armenia into the list.

KEiiNO were one of the biggest surprises of this year's competition and won the televote. They're currently the 58th most popular act in the world as "Spirit In The Sky" is dominating the streaming and digital platforms in Norway. Their Eurovision entry is also the 2nd most purchased song in Denmark's iTunes and 3rd in Sweden and Switzerland.

Switzerland was back to the finals thanks to Luca Hanni and "She Got Me" surely got a lot of attention as well - he is 85th in the Global Digital Artist chart. The dance track is number one in Switzerland's iTunes and its video is the most watched on YouTube in his country. In Estonia and Lithuania, his song is within Spotify's top 5 most streamed tracks and is also one of the most streamed songs in Malta's Apple Music.

Even though the love he received from the public wasn't as huge as the one he received from the juries, John Lundvik is the fifth most popular Eurovision artist within the ranking. Even though he is outside of top 100, Lundvik's "Too Late For Love" is the 2nd most purchased song in his home country's iTunes. As for Spotify, his entry is top 10 in Iceland, Lithuania and Estonia.

About the author: Pedro Santos (Portugal)

authorPedro comes from Lisbon, Portugal. He's 30 years old and graduated in journalism. He has attended Eurovision Song Contest three times live - 2018, 2019 and 2022 - and covered the show twice more (2021, 2023) but his first Eurovision memory takes him back to 2007 when Sarbel delivered his catchy "Yassou Maria" performance. Pedro's favorite Eurovision song is Albania's 2015 "I'm Alive" by Elhaida Dani which is also his favorite Eurovision edition.

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