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Italy 2019: Mahmood overtakes YouTube's Eurovision crown

The official YouTube channel of Eurovision Song Contest has recently uploaded last month's most watched videos in their channel and there's a new first spot: It's Mahmood's performance of "Soldi", the runner-up of Eurovision 2019 in Tel Aviv

It usually isn't like this but sometimes, the runner-ups (or even below rankers) draw bigger attention than the actual Eurovision winners. This year's second place, Mahmood, is getting there and this isn't the first sign we got.

Not only recently, the Italian singer celebrated through his Instagram account his Spotify milestone with "Soldi" hitting the 100 million streams, but Mahmood has now overtaken the crown as Eurovision Song Contest's official YouTube channel most watched video during July that had been occupied by this year's winner, Duncan Laurence, during the previous months.

Italy 2019: Mahmood - "Soldi"

To add on that, the official video for "Soldi" became not long ago the fifth to gather over 100 million views on the same YouTube channel, following the likes of last year's Eurovision winner, Netta.

As if all of this wasn't enough, the Italian sensation is still charting all over Europe. In iTunes, "Soldi" is still top 5 in Israel and it still is charting within the top 50 in Spain, Switzerland and Sweden. Most importantly, on Spotify, he is ranking in over 10 countries while being top 3 in Israel and top 50 in Lithuania, Iceland, Spain, Switzerland and Malta.

TOP 10: Most watched in July 2019

As of today, Mahmood's Eurovision hit has been certified platinum in Italy (three times!), Greece, Spain and Switzerland and also gold in The Netherlands.

Italy in Eurovision Song Contest

Italy 1990: Toto Cutugno - "Insieme: 1992"

Italy has been in Eurovision for 45 contests. They have won twice, in 1964 with the song "Non Ho L'étà" and in 1990 with "Insieme: 1992". Worst result was in 1966 where they finished last.

Italy 1990: Toto Cutugno - "Insieme: 1992"

The most known song is "Nel Blu Dipinto Di Blu" or better known as "Volare" from 1958. It is also the most covered Eurovision Song Contest song. The song has been covered by famous stars such as Dean Martin, Cliff Richard, David Bowie and many more.

Italy had a long pause from Eurovision Song Contest from 1998 to 2010. Since then Italy has been a "Big-5"-country, automatically qualifying for every year's Grand Final.

About the author: Pedro Santos (Portugal)

Pedro comes from Lisbon, Portugal. He's 26 years old and graduated in journalism. He has attended Eurovision Song Contest twice - 2018 and 2019 - but his first Eurovision memory takes him back to 2007 when Sarbel delivered his catchy "Yassou Maria" performance. Pedro's favorite Eurovision song is Albania's 2015 "I'm Alive" by Elhaida Dani which is also his favorite Eurovision edition.



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