Slogan for Eurovision 2020 revealed: Open Up

Are you ready to Open Up?

The Dutch broadcaster NPO and the European Broadcasting Union, EBU, has just announced the slogan for Eurovision Song Contest 2020 in Rotterdam:

Sietse Bakker, Executive Producer Event of the Eurovision Song Contest 2020, says:

– The slogan "Open Up" is intentionally incomplete: Open up to each other. Open up to music. Open up to Rotterdam. Open up to... whatever you choose! Feel the freedom to complete the slogan in your own way. That way we get to know each other better.

– We have looked for a theme and slogan that reflect what the Netherlands stands for and which the Dutch can identify with; a country with an open mind to the world, where we speak our mind, with respect for each other. We also found it important to choose a theme that reflects the spirit of our times. People are concerned about increasing polarization and freedom isn’t as self-evident for everyone as it should be, emphasises Sietse Bakker.

– With the slogan "Open Up", we warmly invite people to open up to others, to different opinions, each other's stories and of course to each other's music.

The logo and theme artwork will be revealed at a later date.

Eurovision slogans through the years

Every year since 2002, with the exception of 2009, each Eurovision has had its own slogan accompanied the theme artwork. Do you remember the 16 former slogans?