Eurovision 2020 Slogan

Slogan for Eurovision 2020 revealed: Open Up

"Open Up" – This is the slogan for Eurovision Song Contest 2020 in Rotterdam. EBU has just revealed the slogan for next year's Eurovision

Are you ready to Open Up?

The Dutch broadcaster NPO and the European Broadcasting Union, EBU, has just announced the slogan for Eurovision Song Contest 2020 in Rotterdam:


Sietse Bakker, Executive Producer Event of the Eurovision Song Contest 2020, says:

– The slogan "Open Up" is intentionally incomplete: Open up to each other. Open up to music. Open up to Rotterdam. Open up to... whatever you choose! Feel the freedom to complete the slogan in your own way. That way we get to know each other better.

– We have looked for a theme and slogan that reflect what the Netherlands stands for and which the Dutch can identify with; a country with an open mind to the world, where we speak our mind, with respect for each other. We also found it important to choose a theme that reflects the spirit of our times. People are concerned about increasing polarization and freedom isn’t as self-evident for everyone as it should be, emphasises Sietse Bakker.

– With the slogan "Open Up", we warmly invite people to open up to others, to different opinions, each other's stories and of course to each other's music.

The logo and theme artwork will be revealed at a later date.

Eurovision slogans through the years

Every year since 2002, with the exception of 2009, each Eurovision has had its own slogan accompanied the theme artwork. Do you remember the 16 former slogans?

2002 Tallinn  A Modern Fairytale
2003 Riga  Magical Rendez-vous
2004 Istanbul  Under The Same Sky
2005 Kyiv  Awakening
2006 Athens  Feel The Rhythm!
2007 Helsinki  True Fantasy
2008 Belgrade  Confluence of Sound
2009 Moscow  no slogan
2010 Oslo  Share The Moment!
2011 Düsseldorf  Feel Your Heart Beat!
2012 Baku  Light Your Fire!
2013 Malmö  We Are One
2014 Copenhagen  #JoinUs
2015 Vienna  Building Bridges
2016 Stockholm  Come Together
2017 Kyiv  Celebrate Diversity
2018 Lisbon  All Aboard!
2019 Tel Aviv  Dare to Dream
2020 Rotterdam  Open Up

Eurovision News