Eurovision 2023: Logo

United By Music – Slogan and logo for Eurovision 2023 revealed

United By Music – The EBU has revealed the logo and theme artwork for the Eurovision Song Contest 2023 in Liverpool, United Kingdom

The branding and slogan for the Eurovision Song Contest 2023 have been revealed by the European Broadcasting Union (EBU). The logo is inspired by the Ukrainian and United Kingdom flags.

United By Music

The new slogan demonstrates the unique partnership between the United Kingdom, Ukraine and Host City Liverpool to bring the Eurovision Song Contest to audiences across the globe, and the incredible power of music to bring communities together. It also reflects the very origins of the Contest, developed to bring Europe closer together through a shared television experience across different countries.

Martin Green CBE, Managing Director Eurovision Song Contest 2023 at the BBC had this to say:

– The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic. This year’s identity sums up perfectly the amazing partnerships across the Contest and more importantly the power of music to bring people together across the world.

Superunion’s Executive Creative Director Stuart Radford, and Creative Director Katherina Tudball said:

– We are thrilled to create the 67th Eurovision Song Contest visual identity in partnership with Ukrainian agency, Starlight, and the BBC. For this year's theme, United By Music, our solution was inspired by research showing that when experiencing live music together, human hearts synchronise to beat in unison.

– This insight led to the creative concept of 160 million hearts beating as one, an idea that captures the universal spirit of Eurovision.

Olena Martynova, CEO, Starlight Creative comments:

– Creativity and music both have the power to unite and inspire. We are so proud to be part of the creative concept for such an important musical event when more than ever, we need to come together as a global community.

– For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity.

Source: EBU

Eurovision slogans through the years

Every year since 2002, with the exception of 2009, each Eurovision has had its own slogan accompanying the theme artwork. Do you remember the previous 20 slogans?

2002 Tallinn  A Modern Fairytale
2003 Riga  Magical Rendez-vous
2004 Istanbul  Under The Same Sky
2005 Kyiv  Awakening
2006 Athens  Feel The Rhythm!
2007 Helsinki  True Fantasy
2008 Belgrade  Confluence of Sound
2009 Moscow  no slogan
2010 Oslo  Share The Moment!
2011 Düsseldorf  Feel Your Heart Beat!
2012 Baku  Light Your Fire!
2013 Malmö  We Are One
2014 Copenhagen  #JoinUs
2015 Vienna  Building Bridges
2016 Stockholm  Come Together
2017 Kyiv  Celebrate Diversity
2018 Lisbon  All Aboard!
2019 Tel Aviv  Dare to Dream
2021 Rotterdam  Open Up
2022 Turin  The Sound of Beauty
2023 Liverpool  United By Music

Eurovision News