United By Music – Slogan for Eurovision 2024 and all future contests

The European Broadcasting Union and Swedish public broadcaster SVT have just announced the slogan for the Eurovision Song Contest 2024: United By Music.

It may sound familiar as it was also used as last year's slogan in Liverpool for Eurovision 2023, and the news is that it'll become Eurovision's permanent slogan which means that every edition from now on will feature the same message.

The BBC, the British broadcaster, first chose this slogan to showcase the bond between the United Kingdom and Ukraine as last year's show was held in Liverpool given the ongoing war in Ukraine.

Due to its sense of union, diversity, and inclusion, together with reinforcing Eurovision's global brand strategy, the show's Reference Group has decided to keep the slogan for the Eurovision Song Contest 2024, as well all future contests:

– It’s the perfect slogan to underline our values of inclusivity, equality, universality, and celebrating diversity through music, explained Martin Österdahl, the Executive Supervisor of the contest.

– After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand, he concluded.

Eurovision slogans through the years

Every year since 2002, with the exception of 2009, each Eurovision Song Contest has had its own slogan accompanying the theme artwork. Do you remember the previous 21 slogans?