Eurovision Slogan: United By Music
Photo: EBU

United By Music – Slogan for Eurovision 2024 and all future contests

United By Music will be the official and permanent slogan for the Eurovision Song Contest from now on

The European Broadcasting Union and Swedish public broadcaster SVT have just announced the slogan for the Eurovision Song Contest 2024: United By Music.

It may sound familiar as it was also used as last year's slogan in Liverpool for Eurovision 2023, and the news is that it'll become Eurovision's permanent slogan which means that every edition from now on will feature the same message.

The BBC, the British broadcaster, first chose this slogan to showcase the bond between the United Kingdom and Ukraine as last year's show was held in Liverpool given the ongoing war in Ukraine.

Due to its sense of union, diversity, and inclusion, together with reinforcing Eurovision's global brand strategy, the show's Reference Group has decided to keep the slogan for the Eurovision Song Contest 2024, as well all future contests:

– It’s the perfect slogan to underline our values of inclusivity, equality, universality, and celebrating diversity through music, explained Martin Österdahl, the Executive Supervisor of the contest.

– After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand, he concluded.

Eurovision slogans through the years

Every year since 2002, with the exception of 2009, each Eurovision Song Contest has had its own slogan accompanying the theme artwork. Do you remember the previous 21 slogans?

2002 Tallinn  A Modern Fairytale
2003 Riga  Magical Rendez-vous
2004 Istanbul  Under The Same Sky
2005 Kyiv  Awakening
2006 Athens  Feel The Rhythm!
2007 Helsinki  True Fantasy
2008 Belgrade  Confluence of Sound
2009 Moscow  no slogan
2010 Oslo  Share The Moment!
2011 Düsseldorf  Feel Your Heart Beat!
2012 Baku  Light Your Fire!
2013 Malmö  We Are One
2014 Copenhagen  #JoinUs
2015 Vienna  Building Bridges
2016 Stockholm  Come Together
2017 Kyiv  Celebrate Diversity
2018 Lisbon  All Aboard!
2019 Tel Aviv  Dare to Dream
2021 Rotterdam  Open Up
2022 Turin  The Sound of Beauty
2023 Liverpool  United By Music
2024 Malmö  United By Music
Source: EBU

About the author: Pedro Santos (Portugal)

authorPedro comes from Lisbon, Portugal. He's 30 years old and graduated in journalism. He has attended Eurovision Song Contest three times live - 2018, 2019 and 2022 - and covered the show twice more (2021, 2023) but his first Eurovision memory takes him back to 2007 when Sarbel delivered his catchy "Yassou Maria" performance. Pedro's favorite Eurovision song is Albania's 2015 "I'm Alive" by Elhaida Dani which is also his favorite Eurovision edition.

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